It's good to know that there still (or again?) are bands from Great Britain, which do not follow the current trends, just like KICK, which offer us quite timeless Rock on "Sweet Lick Of Fire". No, not Melodic Rock, but a more earthy variant of that, maybe somewhere between THUNDER and the Melodic Rock-representatives of their home-country, just as a rough cornerstone.
The quintet manages to give their Rock a modern sound, which doesn't need any trendy elements, but just sounds like the here and now and not like some out-dated and old-fashioned music. But that brings me to the problem of the album, despite the song-material being anything but bad, I miss the certain kick (no pun intended!).
The vocals of Nick Workman are very good, the keyboards are rather in the background, here and there accentuating as piano or hammond, the guitars either have some crunch or are nicely soft, the foundation would be there, but somehow that isn't enough to elevate the Britons' Rock out of the broad mass of releases.
But it's hard to say, what IS the reason, because the execution is absolutely good and the very clear production also adds to the sound. Well, let's just say that it is a solid album that shouldn't disappoint any genre-fan, but won't find them many followers outside the hardcore-listeners...