Who said that '80s Hard Rock has passed away? Well, this album is going to be a huge middle finger placed right in the face of those naysayers.
With "Endangered", PINK CREAM 69 definitely exhume (to consume) the carcass (okay, sorry Alex, that was a sort of huge silly pun, but you know I'm a sucker for those britons) of the characteristic hard sound become so famous two decades ago. I'm referring to that kind of Hard Rock tinged in Metal full with anthemic choruses to sing along, but still aggressive and powerful. The band doesn't seem to give a shit to the newer trends which are deeply changing the way heavy music is intended nowadays, releasing an album entirely devoted to a retro sound. I guess the nostalgic fans of the aforementioned sub-genre will be more than happy with this record, though it's nothing really new under the sun. By the way, I think that after all the band deserves a good amount of respect for their courageous musical choice, 'cos I guess they play what they like, instead of fulfilling market's requirements and go for a cash cow as too much bands do nowadays.
That said, I also have to make clear that the band brilliantly reaches its purpose here, all of the songs being successful into pleasing the listener and cunningly lure her/him with their haunting melodies. In particular, from "Shout!" to "Don't Need Your Touch" you get four songs which are utterly overwhelming in their effectiveness. Actually, on these tracks (which I can describe as a small platoon of gentle killers with your number up) the huge melodic still powerful potential the band undoubtedly has appears really impressive. Moreover, PINK CREAM 69 for sure play right their cards on the songwriting front, that is to say they crafted it wagering all they had to win their fans by force. In fact, the combo never avoids at all costs simple structures in the tracks' composition, firmly putting the immediacy and fervour of the melodies on top of their priorities (such a choice is evident on tracks like "Trust The Wiseman", for example, and is also very reminding of the Hard Rock-bands of the '80s). As a result, we have a handful of irresistible songs superbly emphasized by the delicious vocals of David Readman, which are perfect for the genre and fit the music like a glove.
The tracks contained into the second part of the album don't keep the same astonishing quality level of the first fours, but are anyway really good all the way through, and especially bright moments can be traced into "Shadows Of Time" and "Enslaved". "Pinball Wizard" is instead a well known THE WHO song (off the Rock-opera "Tommy", which also became a movie) that these guys cover here adding their personal flavour on some of its nuances. The bonus track "One Time Is Not Enough" is for better or worse the revenge of the '80s sound, and you can understand the reason why it's a bonus, being the one and only song of the lot in which the personal sound of the band isn't recognizable that much.
Bottom line: all in all, a very good work with some darn' refined choruses that, once listened, your mind just won't be able to get rid of.