Run to the grocery store now - you need to stock up. Load up on tissues, toilet paper and canned foods. Hide away in that bomb shelter your crazy neighbour built in anticipation of Y2K, because this is a sign of the coming Apocalypse. LOOK WHAT I DID have opened Pandora's box, blasphemously mixing two things which were never meant to be mixed. Yes, folks, they did it - Metalcore and Pop Punk.
What is the world coming to?
Now, I'm not opposed to this in principle. Metalcore can be good and Pop Punk can be good, so in theory, the gestalt of the two could be good as well. The problem here is that it isn't - it really isn't. LOOK WHAT I DID - who, by the way, compare themselves to IGGY AND THE STOOGES, DEAD KENNEDYS, BOTCH, JAWBOX, QUEEN and MR. BUNGLE - come off as a sloppy mess of musical ideas that weren't that great in the first place. The songs jump from here to there, giving the record a sense of total inconsistency and incoherence, ultimately leading to a bland, boring and stale experience. The whole "oh, here's the part where it gets really mellow and then - when you least expect it - everyone goes NUTS!!!!! BOOM BOOM BOOM SCREAM!!!!!!!" shtick gets really old. Some of the mellower, melodic parts are alright, but still come off as second-rate excursions into Pop Punk/Alt-Rock that are totally out of place with the rest of the record. When will bands like this stop going for novel shock value and start actually trying to write good music?
At the end of the day, this band brings one image to mind. I see a little girl, with a cute little dress, blonde pigtails and a big smile, standing over a bloody carcass and holding a dripping butcher knife. When her mother walks in, the little girl proudly announces "Mommy, LOOK WHAT I DID!" The name reflects the gleeful sadism that follows after creating such an atrocity. (Online February 16, 2006)